Website Builder, WordPress, or Custom: Which Is Right for Me?

There are essentially three paths to your own website: a website builder like Wix or Jimdo, WordPress, or a custom-built site. All three have their place. The question is which one fits your business.

Website Builders (Wix, Jimdo, Squarespace)

A website builder is the fastest way to get online. You pick a template, add your text and images, and you're live within hours. For starters, that sounds appealing.

Pros

• Quick start with no technical knowledge
• Low monthly costs at the beginning
• Many design templates to choose from

Cons

• Limited customization options
• Your website looks like thousands of others
• Vendor lock-in: if the service shuts down, your website is gone
• No custom email address with your domain (or only at extra cost)
• SEO capabilities often limited

Best for: Clubs, hobby projects, or a simple digital business card with no growth ambitions.

WordPress

WordPress powers a large share of all websites worldwide. It's flexible, widely used, and there are thousands of themes and plugins. At the same time, that flexibility comes with responsibility.

Pros

• Huge selection of themes and plugins
• Can handle almost any requirement
• Large community and plenty of tutorials

Cons

• Constant updates required (WordPress, themes, plugins)
• Security vulnerabilities from outdated plugins
• Slow loading times from bloated code
• You need technical knowledge or someone to manage it

Best for: Businesses that want to manage their own content and are comfortable with the technology (or willing to pay someone who is).

Custom-Built Websites

With a custom website, every line of code is written specifically for your business. No builder grid, no unnecessary plugins, no bloat.

Pros

• Only the code that's actually needed
• Fast loading times
• No security vulnerabilities from plugins
• Full control over design and functionality
• Fully managed: you don't have to worry about a thing

Cons

• Higher initial investment than a builder or WordPress
• Changes go through the developer (with us, a quick call or email is all it takes)

Best for: Businesses that want a professional, fast website and don't want to deal with technology.

Our Take

There's no one-size-fits-all answer. But for most small and medium businesses we work with, a custom-built website is the best choice. Not because it's the most expensive, but because it causes the least trouble in the long run.

No builder holding you back. No WordPress that needs constant maintenance. Instead, a website that works, loads fast, and that you never have to worry about.

If you're not sure which path is right for you, get in touch. We'll give you honest advice, even if the answer isn't "custom."