5 Mistakes Small Businesses Make on Their Website
Having a website isn't enough. Many small businesses make avoidable mistakes that cost them customers. We show the most common ones.
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For many businesses, a website is the first point of contact with new customers. Yet we keep seeing the same mistakes. The good news: all of them can be fixed.
Mistake 1: No clear message on the homepage
Many homepages show a large image and a vague sentence. Visitors don't know after five seconds what the company does. Instead, write clearly and specifically what you offer and for whom.
Mistake 2: No contact option at first glance
When a visitor wants to contact you, it must be immediately possible. Don't hide your phone number and email address on a subpage. A contact button should be visible on every page.
Mistake 3: The website isn't mobile-friendly
More than half of all website visitors come via smartphone. If your site looks bad on mobile or is hard to use, you lose those visitors. Test your website regularly on different devices.
Mistake 4: Outdated content
A Christmas greeting from last year in February. A team photo with employees who left long ago. Outdated content signals: nobody cares here. Keep your website current. It doesn't have to be weekly, but the basic information should be accurate.
Mistake 5: Slow loading times
Three seconds. That's how long most visitors wait for a website. After that, they're gone. Large images, bloated website builders, and cheap hosting are the most common causes. Test your loading speed for free with Google PageSpeed Insights.
What you can do now
Go through these five points for your own website. Often, small changes make a big difference. If you need support, get in touch with us.
