How Do Customers Find My Website on Google?
Your website is live, but nobody finds it. We explain the basics of search engine optimization, without the technical jargon.
Contents
You have a website. But when you type your company name into Google, it doesn't show up on the first page. Why?
How Google Works
Google scans the internet using crawlers. These programs visit websites, read their content, and evaluate how relevant a page is for certain search terms. The better Google understands your page, the higher it appears.
What Google Evaluates on Your Website
- Relevant content: Are the right terms on your page?
- Technical quality: Does the page load quickly? Does it work on mobile?
- Trustworthiness: Is the site secure (SSL)? Is there legal information?
- Freshness: Is the site regularly maintained?
What You Can Do Yourself
Page titles and descriptions: Every page on your website needs a meaningful title and description. These are the texts Google displays in search results.
Clear content: Write on your website what your customers are searching for. If you're a roofer in Berlin, "roofer Berlin" should appear on your page.
Google Business Profile: Create a free profile on Google. This way, you appear on Google Maps and in local search. This is especially important for regional businesses.
What You Should Avoid
- Stuffing text with search terms (Google penalizes this)
- Copying content from other websites
- Relying on quick tricks (they don't work long-term)
How We Help
At Bosnar, the foundation for good search engine rankings is built into every website. We ensure clean code, fast loading times, correct page titles, and mobile display. You don't need to be an SEO expert.